Exactly — its a reclamation of ownership of our own data.
Ending exploitative products and servi es is essential for the next wave of innovation for the internet. I’ve written extensively about digital taxations replacing free products and it’s critical, we must pay for the things we consume in a way that there is less friction.
Unfortunately big co’s will try to hijack it. They need to make money from it, which will dilute what is achieved. Sad, because it will be us that allows it if they do.