Great piece Jeff, simple, actionable and easy to understand. Products aren’t standalone technical creations, they are the manifestation of users engagement and, ultimately, how they use them dictates what we must create. The user must remain at the centre of every decision we make otherwise we are operating in the dark with our eyes closed.

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CEO / Founder / Coach @FirstbaseHQ Empowering people to work in their lives not live at work ✌️✌

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