Great piece MEGAN PIERCE. I quit social media completely last year and haven’t looked back. You don’t feel the insidious tentacles constricting your life as it consumes an ever increasing volume of your time, but one day you wake up and realise your life is a soap opera and you’re the only one who isn’t enjoying the content you create. Suddenly the slot machine of attention feels empty and you realise likes and comments aren’t commensurate to real world interactions. Love and affection can’t be conveyed by notifications. It’s proliferation into employment requirements completed the cycle, you are now judged for who you aren’t, but rather who you want the world to believe you are. Achievements and capabilities are replaced by the social currency of interaction which detracts from the reality of what we have actually done. It’s a sad state of affairs and not one that is likely to change any time soon. It might be cool and popular to pull away but it does leave you feeling detached. That simply something you have to become comfortable with due to its liberation.