How Changing the Tube of Toothpaste You Buy Will Make you a Millionaire

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Stocks and shares will be disrupted by tokenization, where products become tiny fractions of equity in the manufacturing company.

I’m 100% certain this happens

I just don’t know if it will be within one decade or five

The implications of this are the disruption of the stock market as we know it. Rather than the rewards being filtered to the few through dividends due to the choices actions and behaviors WE make, we could alter them to harness, influence and benefit from our own spending habits instead.

That means equity for grocery shoppers in every product they purchase from a supermarket. It means shares in the new brands of sparkling mineral water for millennials or for every image they send to their friends.

For me, it is as simple as this

We consume products with no inclination to wield the considerable power we have over these companies. We care whether they deploy methods of manufacture which are environmentally unsound, uses child labor, or exploits the privacy of citizens, so why do we let it happen?

We don’t change our behavior to punish them

Instead, we could receive equity in these businesses by changing the company we decide to buy products from. We could reward companies who create organic, recyclable products who pay the people who produce them a living wage. Rather than participating in a system that inflates the price of a product to cover the unfathomable cost of acquiring new customers — in other words, Billion Dollar CPG brands subsidizing the marketing industry — we could purchase from brands we know are working within the confines of moral and ethical decisions we approve and dictate to them.

Our data is measured, and when a certain thing happens, smart contracts are triggered which instantly transfer ownership to our wallets.

That’s not to say it’s simple or straight forward, only that it is possible due to the rise of blockchain technology. In order to achieve this new world order, we have to ensure that the equity from any tube of toothpaste, bottle of soda, or packet of chips was only claimed once.

We have to solve the double spend problem in the physical world which means ensuring with 100% accuracy that the person who bought the product is the person who receives the token of equity with 100% certainty.

To achieve that a level of granularity in data has to be achieved. We must have a mechanism to confirm any purchase made with cash or debit/credit cards.

We are almost there

Thinking about this in those terms effectively enables companies who produce physical product to hold initial coin offerings with their products, where the initial run could be sold at a higher cost. Purchasing choice becomes a proof of work algorithm computed in the physical world through consumer choice. The initial product sold at a higher cost than it will be in the future means that the first customers receive a higher stake of ownership, while the cost of the product lowers in the future.

The profit margin on each product would remain stable as the price of the product fell as the % of equity transferred with each product would fall with demand. Higher demand equals more product created meaning lower prices, meaning each product is worth less equity.

Profit would then be shared in the future with all token holders as per there stake of ownership ad infinitum.

We choose to buy these products because:

  • they are ethically sourced and produced
  • containers are recyclable
  • labor is rewarded fairly
  • we benefit from our purchasing behavior and power
  • any other principal consensus dictates

Furthermore, this is a mechanism to fight human displacement in the labor market. Where these manufacturing jobs are replaced by machines, we establish a mechanism which rewards you with ownership in the underlying producers of these products no longer employing humans.

We insulate ourselves against the likelihood of monopolization by the few already in control

Make no mistake, this is the defacto endgame of human purchasing power, where a select few are overlords of the technology which produces every product and service we use and consume.

But we can benefit if we change how we act

Written by

CEO / Founder / Coach @FirstbaseHQ Empowering people to work in their lives not live at work ✌️✌

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