How to Build a Community that Gives a Shit About What YOU Say and Do

I was recently asked a question which inspired me. How do you grow a community of engaged individuals who care and support the product, service or content you are creating? Below was my answer on how I tried to do it

Write with the authentic intention of giving something of absolute value to the reader without any expectation of getting anything in return.

Viewers and consumer of your product or service can see through insincerity immediately, so the most efficient way to deliver upon that is to remove all ego from the content you are creating and understand exactly what it is that your reader wants to get out of spending the time to consume what you produce. That can take time to develop both the voice that you use to convey the information and identify exactly what it is your audience wants.

The next piece of advice seems juxtaposed to the above but it’s not

If you are beginning to write, don’t constrain yourself to a specific audience niche. That doesn’t mean you don’t have to have a very specific goal in mind, it suggests that you have to be confident and comfortable enough to write something that nobody in the world might care about. By removing any expectation that your content will resonate widely you…