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How to Conquer Your Fear of Sales and Sell Like a Demon

What Scares People most about Sales?

1 — Rejection

We put it off or find reasons to avoid it. We make excuses for ourselves about why it’s not the right time or we’re not the right people to do it and then bemoan our bad luck when our best friend plucks up the courage and takes them to dinner.

Why couldn’t we be braver and less stupid?

Perhaps we need a {inset dating app} equivalent for sales which allows us to dehumanise the process. Technology has anonymised our communications by making it easier for people to connect and converse.

Sales people get a hard time from the general public

And telling people what we want seems to be against human nature

Overcoming those fears are the thing that enables us to progress and succeed. We are unlikely to be great at sales from the moment we have our first conversation but it’s our ability to get back on the bike and try again.

2 — Perseverance

People wrongly believe that a sale has to be closed on the first contact, that couldn’t be further from the truth

48% of sales people never follow up with a prospect
25% of sales people make a second contact and stop
12% of salespeople make more than three contacts

2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact

Perseverance is key, and young people feel bad about pestering people. They think they have something to lose instead of seeing what they could gain

Think about it, with less than 52% of all sales people following up with their prospects you will not only grow your business but you will stand out amongst your peers. It is a differentiator which will simultaneously make you stand out and makes you successful.

3 — Desperation

Young people aren’t desperate enough

But that is the point which straddles decency and can veer into a territory which is counterproductive.

Clients can sense desperation and it is something we must avoid

4 — Be Yourself

It is the cliché prescribed to you when you are entering sales

Instead of building rapport with potential clients we alienate them by becoming the caricature we all hate

The most successful salespeople sell by not trying

It all comes down to being present

Sales aren’t easy and those on the front lines should be saluted instead of denigrated as pariahs

The first rule of business is that sales cure all

Written by

CEO / Founder / Coach @FirstbaseHQ Empowering people to work in their lives not live at work ✌️✌

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