Ideas are everything to me — they have been my lifeblood for the last two years.
In that time I have consulted on growth strategies for everyone from seed-funded startups through to tech unicorns. I have advised businesses in the restaurant and hospitality businesses, retail and alcohol industries as well as some of the most recognisable names in technology.
In that time my ideas have grown in appreciation, gained acceptance then traction and ultimately been implemented for millions of users across the globe to consume.
How can I get anyone, from small companies starting out to tech behemoths, to listen to my ideas? How do I get them to pay attention to what insights I have to offer or take any of my ideas or suggestions seriously?
The answer is simple: if you don’t have any ideas you need to get some or outsource that task to someone who does. If a business isn’t busy generating new ideas it is busy dying.
Some of the biggest companies in the world struggle the most to develop new ideas.
I offer ideas freely, without any preciousness or expectation that I will receive anything in return, directly to the CEO/Founder/Owner of any company that fascinates me. I don’t care how my offer is judged or perceived, whether they are binned or acted on, all that matters is that I have volunteered a perspective that could lead to the flourishing of something new.
Think of every idea offered as a seed which could grow into something great which you could become a part of.
I may be walking down the street and see an advert for a small business which I believe I can help grow, I’ll then call up the owner and offer my insight, ideas or advice for free, or I could email some of the most powerful men in the world with an idea for expansion or augmentation of their platform or service.
Often it falls on deaf ears, if they aren’t willing to entertain the thought or have strong opinions I don’t argue my case or bore them with details of my credentials. I don’t get offended or push…
