How you can own Creativity and Build Something Incredible from Nothing

Chris Herd
4 min readAug 17, 2018

Going from zero to one is the most difficult thing to achieve in the world.

It is the most difficult because it involves the creation of something new, never before seen, which in a vacuum is incredibly difficult. Furthermore, doing so adds value or creates it where there was nothing previously. It’s not as easy as invention from inspiration, it requires the creation of something completely new which adds value to a wider community of users. Creating something which people use and appreciate is the most difficult thing anyone can ever do. It’s easy to iteratively improve a product but how do you make a leap to whats next?

It’s made all the harder by the perception that all the low-hanging fruits have been picked. Technological progress has slowed as things, instead of improving and boasting new features, become thinner smaller and lighter.The days of quantum leaps forward in terms of product may be over but that does not mean that is is an impossibility.

You can go from zero to one by improving an existing product x 10. This involves reimagining and recreating it in a new image which significantly outperforms the existing model. Think Dyson with the Hoover and Apple with the iPhone. Paradigm shifts can occur in existing industries. New old products can be created that are so much better than the existing it is the equivalent of lapping the field.

In order to ascertain what possibilities and opportunities you are it requires contrarian thinking. You must view the world through a lens uncoloured by historical precedent. You must understand not where things have been but where they are going. That is why experience in a specific field is not necessary. It is why individuals can burst onto the scene with no experience and produce something which has never previously been conceived.

The lack of expertise instead of being a burden is a tremendous boon. It enables the creator to envisions and imagines without reliance on existing methods. Instead of being handcuffed to the past the reality is the creation of something new. Innovation occurs on the edges arising from a cross-pollination of ideas between multiple industries.

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Chris Herd

CEO / Founder / Coach @FirstbaseHQ Empowering people to work in their lives not live at work ✌️✌