Mark Alan Effinger – honestly it feels like an inevitability. The blowback Facebook are currently experiencing due to fake news is just the start. You see the fines Google are having levied against them in the EU for pushing consumers towards their products. Advertisements are dying. For low CPU usage tasks, why wouldn’t you forgo some processing powers to access the best content? If I could gain access to Netflix for free, with no adverts, why wouldn’t I do that? The problem forthcoming isn’t that advertisement is ineffective – it’s never been more effective – it’s that annonymity and privacy with become more prominent due to hacks. If people aren’t revealing their likes or preferences they are far harder to understand. That is what we are at the brink of. Illegality is often to precursor to what is forthcoming in the mainstream – similar innovations are already occurring in that sphere. That tells me it is only a matter of time. Google or Facebook won’t cannibalise their biggest source of revenue in the name of disruption. The innovations will come from distributed networks of collaboration. These companies will grow quicker and bigger than everything we see now.