thanks for your comment Iggy Pacanowski
The click through element is certainly a long way in any road-map, its more of an attempt to showcase a holistic service provided through one point instead of several apps which are disconnects and independent.
As you note the main element is cancellation. Even well known apps are almost impossible to cancel.
Expansion of this is the removal of any need to ever speed to a call centre. Insurance has an awful habit of auto-renewing meaning you have to call even if you don’t want to continue. For me this is the most useful element. Knowing you are getting the best deal at all times, having transparency of that if you want it, and never having to waste any time getting it.