Thanks John – my initial response is exactly. The unique insights you gain are your competitive advantage. You know the things that didn’t work, they don’t. In many ways that’s the point of my piece. People copying you is confirmation that your idea is right – it says nothing about the likelihood that they will succeed. Implementation is everything and if you both start from the same place, but you have discovered the path to get there while your competitors haven’t, you are best suited to succeed ✌️