Thanks Rick. We don’t believe the concept is flawed, but recognise that it’s development is far from being complete. Feedback like yours is valuable because it ensures we focus on the things that really matter. We think paying as little as possible for all services is absurd. But, for consumer products and services it is essential. What we are doing is providing transparency. There is no reason you pay more for one service than another person where what you receive is identical. Until now there has not been something that ensures you are getting the lowest cost. Comparison sites? Forget it, their compensation is tied to each person they convert — they are in bed with the service companies not the people they supply.