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The Product You Desperately Need

Chris Herd
4 min readApr 26, 2019

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What is the most valuable thing you own?

  • A Car?
  • A home?
  • Your phone?

Millennials as a group are either refusing to purchase the first two, while their mobile device is the most important thing in their lives.

Whether it is due to the fact they can’t afford to buy a car or home or because they don’t want to be tied to the commitment of payments both bring, I lean towards the second, it is undeniable that a smartphone has become the central hub of almost every person in the world’s lives. It is the first thing we reach for when we wake, the last thing we touch before we fall asleep and is the gateway to our lives and biggest secrets.

The implications of this increase every day as the volume of data we create skyrockets. What this data is, that everyone knows but few people appreciate, are personal digital assets.

The switch that’s occurred has been subtle but huge.

Prior generations main assets were physical.
The futures will be digital.

The problem?

We Don’t own or control them

The infrastructure to do so does not exist

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Chris Herd
Chris Herd

Written by Chris Herd

CEO / Founder / Coach @FirstbaseHQ Empowering people to work in their lives not live at work ✌️✌

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