Image for post
Image for post

Want to Be a Billionaire? Build Products That Only Require A Single Click

Or as few as possible to achieve the most powerful results

Conceptualising where the next unicorn will come for is an almost impossible task, if it was easy we’d all be wealthy venture capitalists. It’s so difficult because it is almost impossible to project impending developments and entwine them within the confines of an ever evolving world of consumer requirement. That said, one thing is clear, unicorns will be born from companies who simplify processes and make our lives easier.

History does not repeat itself, but it rhymes.

The most successful startups have achieved tremendous success in the last 5 years by distilling processes down to the fewest clicks possible, lowering the barrier for entry and enabling participation with the least amount of effort.

Their simplicity is what is so challenging. The general consensus is that great ideas are incredibly hard. The opposite could not be more true. It’s the simplification of an idea to make it look so easy that nothing is happening where the difficulty arises.

The most valuable things are often the simplest; they address the confounding frustrations of everyday life through relentless simplification. Remove or automating every unnecessary or time consuming step to create a product that works instantaneously with the absolute minimum of effort.

Good businesses provide a service that customers appreciate. Great services solve problems so elegantly you forget about the process.

Developing the next great business is about reducing a problem down to it’s purest form. Every day we have the opportunity to address the problems we face but most people don’t even recognize them.

Never accept the way things have always been done as the only way they can be done.

Appreciation of a problem requires understanding of it.

Next comes a few simple questions which enable you to understand the potential ubiquity of your market

a) What would your company do?

Spotting the problem is the challenge

They stare us in the face every day. Everyone can look but not everyone can see. The next billion dollar business isn’t going to come from an unimaginable product. It will come from a simpler solution to an age-old problem whose value wasn’t recognised. It’s about looking and seeing the same things with new eyes. It’s about imagining new solutions to pre-existing issues and removing barriers for participation

Ultimately, you want to solve a problem so easily that everyone says to you “but anyone could do that” without them ever understanding the complexity under the hood.

Build a product/service that achieves what an existing business does in may steps in a single click and you will be well on your way.

Here’s what I’m Doing

I’m building Cleeyk.

Written by

CEO / Founder / Coach @FirstbaseHQ Empowering people to work in their lives not live at work ✌️✌

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store