Cleeyk is a reaction.
It is born from my abject frustration at how market economics fail the consumer.
They dictate that when a company buys more of the same products the producers margins drop in order to give a lower wholesale price. This enables them to achieve higher turnover but to the detriment of profitability. The purchasing company is then able to provide a product to market at the lowest price for consumers who would have paid far more for the product had they bought it direct.
But this is not true for subscription services. The price is set and you can either accept it or move on.
How much do you pay for your satellite/cable TV service? When was the last time you negotiated a reduction in monthly subscription? Like most people, as many as 4 in 5, the answer is never.
I am the 1 in 5 and it is something I excel at. When others are paying £90/$120 a month for cable TV I was paying £37/$49 for exactly the same service. The same is equally true for mobile phone contracts.
But its not fair: Cleeyks purpose is to change this.
When more of us buy the same products or subscribe to the same services we do not gain the same advantage a company does, we do not wield the same power because we act alone.
Fact is we are playing their game by their rules when they should be dancing to the tune of the customers they serve.
If Amazon is google for products, Cleeyk seeks to become the Facebook for commerce.
Alone we are weak, together we are strong.
What if instead of companies becoming monopolies, humanity worked together in mutual self interest in order to achieve a reduction in expenditure.
We are influential and able to get the best price possible but only in so far as the power each of us has individually. Cleeyk inflates your influence by several orders of magnitude.
Anecdotally, Cleeyks purpose is the following: if me you and ‘Bob’ are subscribing to cable TV, each of us pays the same price. If we cooperate and collectively bargain could we achieve a more economically viable price?
Perhaps not with 3 people, but should that number be thousands/hundred of thousands/millions… it becomes impossible ignore.
And it’s not just cable TV. It’s every subscription service.
Cleeyk will change that.
Register at cleeyk.com today and see how much you could save.