What Web 3.0 Needs to Emerge and Why it’s Critical to All our Futures

Make no mistake, the implication of the rise of Web 3.0 would be the complete capitulation of the internet as it currently exists. Advertising as the only form of revenue online needs to be eradicated if anything the scale and ambition of Web 3.0 are to emerge and flourish. Even the least ambitious ideals of the internet at its conception has not been realized and instead the world we live in is a centralized monopoly dominated by a diminishing number of too big to fail companies.

When few companies dictate the terms of our participation we should always pause for thought. When the outcome of those conditions is the destruction of any semblance of privacy it is critical that we revolt before it’s too late. Free was an awesome model for gaining mass adoption online but we must quickly realize the cost for relinquishing ownership of our data and recognize what we are paying in terms of a lack of controls on our privacy. In short free means exploitation at a scale never before seen in human history.

So how do we get there?

To begin to take back control there must be a blurring of the boundary between data and finance, the analog and digital worlds, where a data bank enables your participation at zero friction. In order to participate in this cyclical economy, we…