Why a Coffee Became the most Viral Product in History

What is the thing you enjoy receiving more than anything in the world?

Clue, it’s not unboxing that newest tech product, unpacking a beautiful dress or opening the first gift on Christmas morning.

It’s getting anything for free

It could be the smallest trinket from a restaurant as a memento of your visit, a badge for behaving at the dentist or a goody bag for attending an event.

Nothing in the world beats the feeling of getting something for nothing

The adage that ‘nothing in the world is free’ has been replaced by ‘if you’re getting something for free you are the product’ but neither necessarily have to be true in a world where the greatest advertisement of your brand is positive word of mouth interactions between people.

And this is where a store that has been around for nearly a thousand years has dominated

It’s not a high tech product or service, in fact it could not be more basic in its simplicity.

It’s a cardboard cup, hot water, ground beans and milk