Why Companies Operating at the Edge of Legality Are the Future
The best ideas generally look terrible at conception due to the obstacles they must overcome to achieve success. To build innovative and revolutionary products or services you need to be pursuing things that are counter-intuitive, appear destined to fail or aren’t legally permitted.
When I say ‘aren’t legally permitted’ I don’t mean things which are illegal. I refer to things which there are no laws against but know you are operating against the spirit of what the existing legislation permits.
Find what is currently legally permitted and explore the consequences of taking that a stage further
The biggest innovation’s that have occurred in recent years have been because of this. You see the rise of Uber and recognize that it was operating on the periphery or legality in every jurisdiction. The taxi industry is a heavily regulated and scrutinized industry for obvious reasons — public safety — but Uber thought they could provide a better service at a lower cost to the end user.
So they just did it
