Why Founding a Startup is Blood & Sweat for Years not Glamour, Awards and Success

The romanticised vision of the Startup founder popularised by the media couldn’t be further from the truth. Glamour, awards, public recognition and freedom might eventually come to a select few but what about everyone else?

Most founders make huge sacrifices and achieve NOTHING

Some give up salary indefinitely while they get things off the ground. Others move in with parents in order to reduce expenses. Most deal with huge stress and fight through challenges which should kill the business on a daily basis.

I know, because I’ve done all of the above building my Startup

The default mode of every startup is death. Your ability to defeat this and build a team that can solve big problems is incredibly hard. You need an idea but you can’t do it on your own. You need world-class partners but you can’t guarantee everyone will positively impact the business. You need flexibility but you can’t guarantee the world will stay the same and let you flourish.

The reality is that every startup founder has to not only endure this phase to ever achieve anything worthwhile, but they must also emerge through it bubbling with inspiration and the…