Why Growth Hackers are Rockstars of Marketting and How you can Become one

With the continuing rise of social media — and the changing ways in which we consume TV — a shift has occurred relating to the effectiveness of historical marketing techniques.

The metrics which show how effective these campaign are has always been flawed

Take for example a toy shop advertising a product via newspaper or television. If the advert coincides with a rise in purchasing is this because the advert was successful or because those people would have bought the toy anyway?

It’s impossible to tell through standard metrics and methods alone

Step forward growth hacking

Defined as a marketing technique which utilises creativity, analytical thinking, and social metrics to sell products and gain exposure. Measuring the success of campaigns and optimising to make them more effective.

It dispels the myth that for a product to be successful it must be seen by as many people as possible