Why Pursuing Love is the Only Way to Become a Billionaire

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What are your passions and what are the biggest problems you see in the world?

In order to have a business you need to be interested in the thing which you are selling. Overnight successes are extremely rare.

And most people aren’t

We get an idea, run with it until we reach the first obstacle and give up. If you’re not willing to stick with it, to climb the mountains that will rear up unexpectedly in front of you give up now, save yourself the time and effort.

People think entrepreneurship is easy

It’s like trying to raise a child, who’s trying to bankrupt you and ruin your life. Every single day.

When things run smoothly you’ll love it more than anything in the world, but the majority of the time you’re fighting to avoid catastrophe.

To find a business idea it is critical you possess the above.

Adversity is inevitable

The ability to relentlessly pursue an idea is the most valuable tool any entrepreneur can ever possess, more important than any idea. Is this something you have? Love helps you fight on in the face of overwhelming odds.

Implementation trumps ideas and obsession will always beat interest

What is your obsession, what obsession can you cultivate? That is the business idea you should develop.

Sure, you can pursue an idea that that you aren’t interested in and it might be incredibly profitable, but you most likely won’t have fun doing it. If you’re enjoying what you are doing, if you cultivate interests aligned with the business you envision, and pursue it you’ll never truly work a day in your life.

You have to love what you do, find what you love and do it

Never settle

Interest in the area your business operates within is my first prerequisite for establishing a business.

What unique insight do you possess?

It’s about seeing the same things from a different perspective, things that other people haven’t noticed. It’s about reinventing an existing business model or innovating and creating something new. The former is the safest route, the latter often the most profitable but far more dangerous.

It’s about love not exploitation

The internet has ensured transparency on an unprecedented scale, your customers are the only marketing team you’ll ever need.

If they don’t love what you do they’ll tweet about it. If your product is terrible quality they’ll Instagram it. If you campaigns are terrible they’ll mock you on snapchat.

10 people who love your product are 1,000,000 times more valuable than 100 who are mildly interested

Which means you have to share.

We hide what we are doing for fear that other people will steal it.

Most likely people won’t care or see the value. Their questions will enable you to develop and iterate on your idea. For your business idea it is essential you get feedback, more important than anything else.

Save yourself the heartbreak of creating a product nobody wants or need.

It’s about solving real problems

But it shouldn’t just be about solving problems people tell you they have.

The problem is people only think they know what they want. If they could dream of the next development they’d be creating it. Sometimes products are so far beyond the realms of comprehension that it doesn’t catch on.

History is littered with products that were before their time and their use never grew in popularity. To find a business you need to make sure people are ready for it.

“If I had asked people what they wanted, they would have said faster horses.”― Henry Ford

Your business idea needs to be more than what other people tell you they need

But never have a plan B, if you do you’ve already started to entertain the thought of failure.

It only matters that you don’t fail the last time you are willing to try, so keep trying and you will find your business idea

Be relentless and unmerciful and persevere with obsession as you watch other jump ship.

If you don’t, who will?

Find out about the love I’m building

Written by

CEO / Founder / Coach @FirstbaseHQ Empowering people to work in their lives not live at work ✌️✌

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