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Why Techs Fight for the Worlds most Valuable Commodity has Only Just Began

How much of your attention is actually focused on the things you want to do or think about each day?

I’m sure you answer, like mine, is a vast percentage of your time but think harder. Your attention is a commodity which has been monetised perhaps more effectively than any product in history. Brands compete for your attention at every single turn and employ an armada of techniques in order to hijack it.

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CEO / Founder / Coach @FirstbaseHQ Empowering people to work in their lives not live at work ✌️✌

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