Why The iPhone X Tells the World Apple is Running out of Ideas

The reaction is obvious

This is the best phone ever! This changes the game! It’s a revolutionary step forward in terms of design and functionality!

But is it?

I have my doubts

I appreciate the utility and evolution of the forward facing camera with IR sensors — sure, unlocking your phone with your face sounds like a good idea, but I sincerely doubt it’s usefulness.

And sure, an edge to edge display and added filters to portrait images are nice to have, but where is the revolution?

And that black notch? Come on

Apple has stood at the forefront of customer centricity for over a decade. Instead of designing products that their customers wanted, they invented products that were paradigm leaps forward in terms of innovation.

They didn’t just make new products, they created new markets

Their products were so far ahead of what customers wanted people became desperate for anything they offered