Creativity isn’t divine intervention
It’s a choice
Is it one you made yesterday?
Is it one you could make today?
Are you bold enough to make tomorrow?
Collectively, our biggest problem is our misunderstanding of how products and services are created. We’ve been told that doing so is a risk, when it is the safest thing you can do. This is one of the reasons for the disparity of wealth that currently afflicts us all.
That does not belittle the negative impact current taxation policy has on ensuring the rich get richer and the gap to the middle class swells
Instead it makes reference to the way in which you can close the gap without having faith in the government to do the right thing.
The conventional wisdom is that starting a company is a risk
That is not true
Not starting a company is a risk that can be measured in the opportunity to flourish economically that you are giving up.
The contrarian truth is that the only way you can become economically successfully when starting a business is by doing something that is uncertain.
Risk is something that can be priced
It is the reason that the insurance industry exists and flourishes
But that is why there are so many insurance companies. Risk can be calculated in actuarial tables, depicting in painstaking detail the exact risk these companies are taking. It factors in the likely payouts and considersmultiple factors which results in the premium you pay.
Amazon isn’t one of the richest companies in the world due to risk
Ditto Facebook, Microsoft, Apple and Google.
They never took risks in order to generate income
They bet on uncertainty
Wealth isn’t obtained by people that take risks. We have been spoon fed that risks are what makes money but this is just the weapon that paralyses us from pursuing our dreams.
Uncertainty is where almost every Billionaire has emerged from
It is uncertainty, not risk, because their products and services birthed new industries. It can’t considered a risk because that would mean you could quantify the likelihood of their success.
If you can calculate the odds to succeed you are in an industry with innumerable competitors and you’ll never dominate
Uncertainty means pursuing a dream
It means working for something that might never exist or searching for something that might always slip through your fingers
But there’s more to it than that
Sweat equity repays you in two ways
- The effort, time, blood, sweat and tears amount to the growth of a business’s which enables your economic independence, allowing you to break free from the tyranny of employment and the 9–5.
- Your business fails completely. You emerge with the the most valuable of skills on display — bravery — which is transferable to new ventures and appreciated by other individuals trying to do the same as you. Your new skills enable you to switch careers effectively and become an effective leader who utilises their entrepreneurial spirit to affect other flourishing businesses.
And we’ve also been let down by the myth of the Messiah Founder
The lone individual who takes a company from nothing to $1billion valuation overnight. The media ignore the team behind the success in order to publicise the fantasy of a perfect story.
This dehumanisation must be see for what it is
A mechanism which discourages the bravery in humanity to strive for more
It’s easy to start a company
It’s difficult to start one that solves a problem
It’s almost impossible to build a team for success
It’s never a risk to try